If you’re on the hunt for the best athletic stores in Birmingham, you’re in for a treat. This vibrant city is home to a variety of sports shops that cater to all your fitness and sporting needs, from high-performance gear to casual athletic wear. In this guide, we’ll provide you with insights into some of the top athletic stores in the area and what you can expect to find when you visit them.
Typically, these stores offer a range of services, including:
- Personalised fitting for footwear and apparel
- Expert advice on sports equipment
- Exclusive discounts on seasonal items
- Online shopping options with in-store pickup
When choosing the right athletic store, consider factors such as the variety of brands offered, the expertise of staff, customer service, and the overall pricing. With this guide, you’ll be better prepared to find the perfect store to meet your athletic needs.
- 1. Sports Direct
- 2. Sports Direct
- 3. Sports Direct
- 4. Sports Direct
- 5. JD Sports
- 6. JD Sports
- 7. Central Sports
- 8. Maurice Robinson Sports
- 9. Splay Sports
- 10. Boundary Sports
- 11. Speed One Sports Ltd
- 12. U-Go Sports
- 13. HEXXEE
Number of companies
Verified reviews
Average rating

1. Sports Direct
- Athletic store
- Sportswear store
Why did we choose them?
Sports Direct is a prominent athletic store located at Unit 90 1, Stop Shopping Centre, Walsall Rd, Perry Barr, Birmingham. This retail outlet is part of a well-established chain known for offering a wide range of sportswear and equipment. With its strategic location in Birmingham, Sports Direct aims to cater to both sports enthusiasts and casual shoppers, providing them with quality merchandise at competitive prices.
Opening hours:
Monday | 09:00 – 20:00 |
Tuesday | 09:00 – 20:00 |
Wednesday | 09:00 – 20:00 |
Thursday | 09:00 – 20:00 |
Friday | 09:00 – 20:00 |
Saturday | 09:00 – 19:00 |
Sunday | 10:30 – 16:30 |

2. Sports Direct
- Sportswear store
- Athletic equipment retailer
Why did we choose them?
Sports Direct is a prominent athletic store located in The Fort Shopping Park, Birmingham. This store offers a wide range of sportswear and equipment, catering to both casual and serious athletes alike. With a reputation for competitive pricing, Sports Direct aims to provide customers with accessible sports gear to enhance their performance and fitness journeys. Customers can conveniently reach the store at +44 343 909 2177 for inquiries and further information.
Opening hours:
Monday | 10:00 – 20:00 |
Tuesday | 10:00 – 20:00 |
Wednesday | 10:00 – 20:00 |
Thursday | 10:00 – 20:00 |
Friday | 10:00 – 20:00 |
Saturday | 09:30 – 19:30 |
Sunday | 11:00 – 17:00 |

3. Sports Direct
- Sportswear store
- Athletic equipment retailer
Why did we choose them?
Sports Direct is a well-known sportswear store located at 18 New St, Birmingham. This popular retailer offers a wide range of athletic apparel, footwear, and equipment, catering to both amateur and professional sports enthusiasts. With a commitment to providing quality products at competitive prices, Sports Direct plays a significant role in the local sports community and is a go-to destination for many looking to enhance their athletic performance.
Opening hours:
Monday | 09:30 – 20:00 |
Tuesday | 09:30 – 20:00 |
Wednesday | 09:30 – 20:00 |
Thursday | 09:30 – 20:00 |
Friday | 09:30 – 20:00 |
Saturday | 09:00 – 20:00 |
Sunday | 11:00 – 17:00 |

4. Sports Direct
- Athletic store
- Sportswear store
Why did we choose them?
Sports Direct is a well-known athletic store located in Birmingham at Unit 1B, Battery Retail Park, Selly Oak. Renowned for its extensive range of sportswear and equipment, the store caters to both casual athletes and dedicated sports enthusiasts. With a reputation for offering competitive prices on a wide variety of brands, Sports Direct has established itself as a go-to destination for those seeking quality sports products in the area. Customers can easily reach out to the store via phone at +44 343 777 1497 for any inquiries.
Opening hours:
Monday | 09:30 – 19:30 |
Tuesday | 09:30 – 19:30 |
Wednesday | 09:30 – 19:30 |
Thursday | 09:30 – 19:30 |
Friday | 09:30 – 19:30 |
Saturday | 09:00 – 19:00 |
Sunday | 10:30 – 16:30 |

5. JD Sports
- Sportswear store
- Athletic footwear retailer
Why did we choose them?
JD Sports is a well-known athletic store located at 1 New St, Birmingham B2 4RF, United Kingdom. Specialising in sportswear, this retailer offers a wide range of footwear, clothing, and accessories for various athletic pursuits. With its commitment to providing top-quality brands and the latest trends, JD Sports has established a strong presence in the Birmingham area, catering to fitness enthusiasts and fashion-conscious individuals alike.
Opening hours:
Monday | 09:00 – 20:00 |
Tuesday | 09:00 – 20:00 |
Wednesday | 09:00 – 20:00 |
Thursday | 09:00 – 20:00 |
Friday | 09:00 – 20:00 |
Saturday | 09:00 – 19:00 |
Sunday | 11:00 – 17:00 |

6. JD Sports
- Athletic wear
- Sports footwear
- Casual clothing
Why did we choose them?
JD Sports is a well-known athletic store located in the Bullring Shopping Centre in Birmingham, UK. Renowned for its extensive range of sportswear and footwear, JD Sports caters to fitness enthusiasts and fashion-conscious consumers alike. With a prime location in one of the city’s busiest shopping destinations, it offers a convenient shopping experience for locals and visitors. The store is easily reachable by phone at +44 121 616 1136 for any inquiries.
Opening hours:
Monday | 10:00 – 20:00 |
Tuesday | 10:00 – 20:00 |
Wednesday | 10:00 – 20:00 |
Thursday | 10:00 – 20:00 |
Friday | 10:00 – 20:00 |
Saturday | 09:00 – 19:00 |
Sunday | 10:30 – 17:00 |

7. Central Sports
- Sporting goods store
- Athletic equipment retailer
Why did we choose them?
Central Sports is a well-regarded athletic store located in Birmingham at Unit 1, The Quadrant, Summer Hill Rd. The store offers a comprehensive range of sporting goods, catering to various athletic needs. With a commitment to providing quality products and exceptional customer service, Central Sports is a go-to destination for sports enthusiasts in the area.
Opening hours:
Monday | 10:00 – 18:00 |
Tuesday | 10:00 – 18:00 |
Wednesday | 10:00 – 18:00 |
Thursday | 10:00 – 18:00 |
Friday | 10:00 – 18:00 |
Saturday | 10:00 – 17:00 |
Sunday | 10:00 – 16:00 |

8. Maurice Robinson Sports
- Sporting goods store
- Athletic apparel
Why did we choose them?
Maurice Robinson Sports is a well-regarded athletic store located in Birmingham, situated at Unit 1, The Quadrant, Sand Pits. This establishment offers a wide range of sporting goods, catering to both amateur and professional athletes. Known for its knowledgeable staff and commitment to customer service, Maurice Robinson Sports aims to provide quality products that support various sporting activities, making it a go-to destination for sports enthusiasts in the area.
Opening hours:
Monday | 10:00 – 18:00 |
Tuesday | 10:00 – 18:00 |
Wednesday | 10:00 – 18:00 |
Thursday | 10:00 – 18:00 |
Friday | 10:00 – 18:00 |
Saturday | 10:00 – 17:00 |
Sunday | 10:00 – 16:00 |

9. Splay Sports
- Sporting goods store
- Athletic apparel and equipment
Why did we choose them?
Splay Sports is a well-regarded sporting goods store located at 50 Steward St, Birmingham B18 7AE, United Kingdom. This athletic store offers a wide range of high-quality sports equipment and apparel, catering to athletes and fitness enthusiasts alike. With a strong commitment to customer service, Splay Sports aims to provide an enjoyable shopping experience for anyone looking to enhance their sporting activities.
Opening hours:
Monday | 09:00 – 17:00 |
Tuesday | 09:00 – 17:00 |
Wednesday | 09:00 – 17:00 |
Thursday | 09:00 – 17:00 |
Friday | 09:00 – 17:00 |
Saturday | 09:00 – 17:00 |
Sunday | 09:00 – 17:00 |

10. Boundary Sports
- Sporting goods store
- Athletic apparel and equipment
Why did we choose them?
Boundary Sports is a reputable athletic store located at 206 Station Rd, King’s Heath, Birmingham. Specialising in a wide range of sporting goods, this store caters to enthusiasts of all levels, providing high-quality equipment and apparel. With its dedicated staff and commitment to sports and fitness, Boundary Sports is an excellent choice for those seeking to enhance their athletic experience. Visitors can easily reach the store by phone at +44 121 444 2200 for any inquiries or assistance.
Opening hours:
Monday | Closed |
Tuesday | 11:00 – 17:30 |
Wednesday | 11:00 – 17:30 |
Thursday | 12:00 – 17:30 |
Friday | 11:00 – 18:00 |
Saturday | 09:00 – 17:00 |
Sunday | 10:30 – 14:30 |

11. Speed One Sports Ltd
- Sporting goods store
- Athletic apparel
Why did we choose them?
Speed One Sports Ltd is a prominent athletic store located at 126 New John Street, Birmingham. Specialising in a wide range of sporting goods, this establishment has earned a reputation for its excellent customer service and quality products, reflected in its impressive rating of 4.8 out of 5. With a commitment to meeting the needs of athletes and sports enthusiasts, Speed One Sports Ltd is a go-to destination for anyone looking to enhance their sporting experience.
Opening hours:
Monday | 09:00 – 17:30 |
Tuesday | 09:00 – 17:30 |
Wednesday | 09:00 – 17:30 |
Thursday | 09:00 – 17:30 |
Friday | 09:00 – 17:30 |
Saturday | Closed |
Sunday | Closed |

12. U-Go Sports
- Athletic store
- Wholesaler
Why did we choose them?
U-Go Sports is a well-established athletic store located at 22 Hospital St, Birmingham. Known for its extensive range of sports equipment and apparel, this wholesaler caters to both individual customers and businesses. With a commitment to providing quality products at competitive prices, U-Go Sports aims to support athletes of all levels in achieving their fitness goals. The store’s knowledgeable staff are always on hand to assist customers with their needs, making it a go-to destination for sports enthusiasts in the area.
Opening hours:
Monday | 06:00 – 15:00 |
Tuesday | 06:00 – 15:00 |
Wednesday | 06:00 – 15:00 |
Thursday | 06:00 – 15:00 |
Friday | 06:00 – 15:00 |
Saturday | Closed |
Sunday | Closed |

13. HEXXEE
- Sportswear store
- Athletic equipment retailer
Why did we choose them?
HEXXEE is a prominent athletic store located in Birmingham at 95 Moseley Street. Known for its wide range of sportswear, the store caters to fitness enthusiasts and athletes alike. With a commitment to quality and functionality, HEXXEE offers a variety of apparel and accessories designed to enhance performance. Customers can reach out to them at +44 121 517 0740 for any inquiries or to explore their offerings.
Opening hours:
Monday | 08:00 – 17:00 |
Tuesday | 08:00 – 17:00 |
Wednesday | 08:00 – 17:00 |
Thursday | 08:00 – 17:00 |
Friday | 08:00 – 17:00 |
Saturday | Closed |
Sunday | Closed |
FAQs
Birmingham’s athletic stores offer a wide range of brands including Nike, Adidas, Puma, Under Armour, and Reebok, alongside many smaller, specialty brands catering to various sports and activities.
Yes, most athletic stores in Birmingham provide equipment for a variety of sports, including running, football, basketball, tennis, and fitness activities. They often have dedicated sections for each sport to help customers find the specific gear they need.
Some athletic stores in Birmingham do offer personal training consultations or workshops to help customers choose the right gear based on their fitness goals and needs. It’s advisable to check the store’s website or inquire directly for availability.
Absolutely! Many athletic stores provide a variety of shoes designed for specific activities such as running, cross-training, and court sports, ensuring that customers can find footwear suited to their needs.
The price range for athletic gear in Birmingham varies considerably depending on the brand and type of gear. Generally, you could expect prices for clothing to start around £20, while shoes may range from £40 to over £150 for high-end models.
Yes, many athletic stores in Birmingham offer regular sales, seasonal discounts, and loyalty programmes to help customers save on purchases. It’s best to sign up for newsletters or check the store’s social media for the latest promotions.